KAGOME TV commercial

This is my favorite commercial “KAGOME vegetable juice”. Do you know AKB48? They are very famous Japanese idol. They performed some vegetables in this commercial. This scene is Japanese office workers morning. It looks very busy, so I think this commercial is very effective. http://www.youtube.com/watch?v=rNAXWidYC9g

ad aminoshiki

http://www.youtube.com/watch?v=aLLqr2jGA4U

My favorite TV commercial is that advertising “aminoshiki”.
The ad is amusing and astonishing. An office worker exercise uncommonly to burning his fat calories. Also, music is funny. The lyrics inform us that we need not to hard exercise if we drink it. I like this TV commercial and want you to watch it.

TV commercial for SUNTORY Nenshoukei Aminoshiki

I think Japanese very effective TV commercial is SUNTORY Nenshoukei Aminoshiki. This is a type of sports drink. This advertising is very surprising! This CM told to us to burn fat drinking this drink even if an intense exercises not done. In these commercials, people are doing impossible exercises. For example, the girl who put on a school uniform turn somersaults without stabbing the hand on ground times out of number, Father does the dog-walking while having stood on his hands and so on. You will think it is impossible. However these are really doing by Chinese circuses. There are various kind. Please watch this TV commercial if you have time.

http://www.youtube.com/watch?v=VfqVGL2NBas

Commercial for DreamCast

I recommend you to watch the advertisement for Sega’s DreamCast. This advertisement was shot maybe 10 years ago, but this commercial still has a big impact to most people. Unfortunately, production of DreamCast already stopped, but it became legendary gadget. Shun

Enjoy:http://www.youtube.com/watch?v=qRq9uuxeYZM

TV commercial for Wilcom

Recently, I saw the good TV commercial for Wilcom, the company of cell phone on the Internet. This advertisement is so nice! I will tell you some good points of this CM. In this commercial, the main character was on the point of retiring and starting to launch the new job. Of course, his colleagues or boss couldn’t celebrate his new job at the workplace, because they are still working there. So he left there without saying good bye and thank you. He went to bar to celebrate himself. Then, his cell phone rang. In his cell phone, there are a lot of heartwarming mails. I think this TV commercial is so good! If you are interested in this commercial, you can see it on the internet.
http://www.youtube.com/watch?v=A-VxQd0CQoU

Commercial for Disney mobile

I saw a very cute TV commercial. It advertises Disney mobile. Hilary Duff appears in the CM. She is from America. She is an actress and a singer. After we watch the CM, we want to buy the mobile because the CM is very cute and romantic. First, in the CM, Hilary sings “A Cinderella Story”. Her voice is beautiful. The movie “Cinderella” is playing. In conclusion, everyone wants to buy it.

TV commercial for "In plus" of Tostem

I saw an interesting Japanese advertisement for "In plus" of Tostem. This commercial is for inside windows. A husband is sitting and his wife is vacuuming a room. The husband is thinking about why his wife is peevish recently. He knows that is not because of him. He can't understand why he sweats when he is just sitting in a living room. Then a narrator says "do you have enough windows?" Then we can realize this advertisement is for window. At last their eyes met and the husband says "it's hot".
Maybe the producer of this commercial wants to express a conjugal relation. The husband is very affectionate for his wife. In conclusion, this advertisement is a little effective because the story of this advertisement is so funny.

Please watch this video:
http://www.youtube.com/watch?v=Z-p_WmQTnUE&feature=related

TV commercial for Suntory's Iemon tea

Whenever I watch TV programs, I often see this CM of Suntory’s Iemon tea, which is a very effective advertisement for the company. This CM is about Japanese green tea. On this CM, I would like you to know what Japanese culture is and remember what the most important is for us.
First, the ad is that you can see Japanese old culture. It shows the scene which people wear kimono and live in a wooden house. Now in Japan, a few people live in the house, so it must be an unusual sight for not only Japanese people but also you. Second, the ad is that you will be able to feel his / her love to her / him. It is because her husband gives a warm tea to his wife who feels cold because of touching snow. I want a husband like him, so whenever I watch it, my face changes from a normal face to a smiling face.

Please watch this: http://www.youtube.com/watch?v=pWp7eIduyUA

TV commercial for Friend-Ship Project

I recommend the advertisement which is called “Friend-Ship Project”. This advertisement was made by ANA, Yomiuri Newspaper and PLAT NUM companies. This advertisement is composed as a story, its reputation is so good for Japanese.
I will explain the advertisement story. A man was going to retire his job today because he will be 60 years old soon. He looked happy, but his wife got angry because housewife has no holidays until she die. When he went out in the morning, he told her to read the newspaper. She read it in the evening. The part of the newspaper, it was written the comment from him to her. In there, he asked her to come Haneda airport at 7. She arrived there and he was waiting. In fact, he decided to travel around Japan with her for he married. In the plane, he gave the ring for her. She began to cry because she is too happy.
I was impressed by the advertisement. This advertisement takes long time, but you had better watch it. You must change your mind.

http://www.youtube.com/watch?v=zmXChCcCqBo

TV commercial for FOGBAR

http://www.youtube.com/watch?v=ikEkmfLXkO0&NR=1

I have a favorite commercial which is FOG BAR for Women in Shiseido Company. First, main characters say only “Shu”. This is rare thing for commercial and attracts consumers. Moreover, languages are written under side. These languages are translated about “Shu”. There for, we must watch this commercial carefully and read languages or we can not understand about this commercial. Second, main characters are popularity actors that their name is Eita, Satoshi Tumabuki, Shun Oguri and Haruma Miura and actress that her name is Aoi Miyazaki in Japan. There are four men and woman. Third, this story is funny. There are four men since before this commercial series. They are set their hair in “FOG BAR BER” which is barber name. Then women (Aoi) enter this bar therefore she is said man (Eita) “It is too soon to be using this for child.” She is angry to this line. She said “How rude! Please set my hair like him.” At the time man appear behind her. This man is twins of Eita’s beautician. Four men are surprised it by her. In conclusion, this commercial attract audiences because they have good impression.

TV commercial for McDonald

I often watch McDonald’s commercial messages. The commercial that I picked up was “Happy set.” It is one of the set that offers customer especially for children. First, the ad is interesting to watch. In this add, there are many children who have pocket monster’s toys, and they looks happy. Second, the ad is easy to understand. It’s clear because it has big letters. For example, it is written about the price and date. Finally, the ad is so fancy. I think there is much ingenuity. For example, in the opening seen, a logotype of McDonald’s is gradually changing into Pikachu. In conclusion, the ad is impressive for children because most of the children like pocket monsters. In addition, it is memorable for adults because it is really cheap to buy.

http://www.youtube.com/watch?v=Ml0xaehn1ug

TV Commercial for Tsubaki shampoo

http://www.youtube.com/watch?v=mcZ3ex25_lM&feature=related

I introduce effective TV commercial to you. This commercial is advertising shampoo and hair care items. First, in this commercial, many beautiful women appear and show their beautiful hair. Their smile is very attractive. As often as I watch it, I envy their beautiful hair and I hope that I also become beautiful hair. Second, it has a great impact on the word. “Japanese women are beautiful” is the most important word. I think the producer want to tell us that Japanese women look bright and become more beautiful. Third, many famous Japanese actresses appearance on the commercial. We have rarely seen such luxury commercial! In conclusion, the commercial is effective because it makes us happy and beautiful women show the effect of the shampoo.

funny commercial

Today I’m going to talk about a funny TV commercial that was on Japan. This is about a Japanese car called “Note” and the famous “Golden Egg” combined. This commercial is in every where in Japan. Now there is new Commercial combined with the Golden Egg.
This scene is about a two character trying to make a car note but these two character are stupid and first they say put a tire and they try to put two brakes and so on I recommend to watch this movie.

http://www.youtube.com/watch?v=_M3tB8nk6x4

Advertising all over the world

Companies are eager to sell their products all over the world, so they advertise them internationally. But it is difficult to create global advertising without taking cultural and language differences into consideration.  For example, the Japanese drink, "Calpis" is sold in the US as "Calpico" because "Calpis" sounds like "cow piss".

Read about some other examples in "Advertising Slogans Gone Wrong …" http://english-zone.com/language/ads.html and post a comment about this topic.

In writing new ads, global advertisers need to pay attention to cultural differences.  In some countries such as US. UK, and Germany, ads describe the product and explain why it is better than the others.  But in other countries such as Japan, ads create a positive feeling about the product.  As a result, celebrities often appear in Japanese advertisements. 

The topic for your second essay is a TV commercial you love most.  First choose your favorite TV commercial from YouTube  http://www.youtube.com/ and link it to our blog.  Then describe the commercial, what message the producer is trying to convey to the audience, what feature impresses you most and if it shows your cultural features.